TV Pilot Workshop

Loisaida Inc. presents:

TV Pilot Workshop


Dates: July 9, 16, 23, 30

Time: 11:00am-2:00pm

Register: here.

Location: 710 East Ninth Street New York NY 10009


Workshop provided by WEPA (Workshops, Entertainment and  Professional Artists) Composed of three young Latino leaders in which are Arilyn I. Martinez Cora, Andres Lopez and Anoushka Medina. Their objective is to create expand and develop the visual arts within the community of Loisaida.


Overview:
In this workshop we will teach participants how to make a TV pilot for  TV and all the internet platforms. The components of the workshop are:
• Acting
• Writing
• Directing
• Production
• The use of the camera and sound gear
• Also a general class about wardrobe, make up and set-design

Acting
In this workshop we will touch the theory and practice of acting for camera. We start with the origin and development of acting. In the workshop the community will be able to experiment and develop acting skills.
• The principal idea is to educate through acting games and developing the ability of acting for a scripted show.
• Example: Alert, Concentration and teamwork.
In this game the class will gain confidence and let go their insecurities in the space as a group.

Writing
In this workshop we will teach and explain the parts of the script. The first setup is where we describe the characters life, how characters relate to each other and what specific event changes the life of the character. The second step is to develop the obstacle of this story. The third is to resolve, which we will cover the moral of the story. The scripted final of the pilot will be a collaboration of the group of the class adapting everyone’s stories.

Directing
In this workshop we will be teaching the necessaries skills to direct actors for camera. Understanding the motivation and obstacle of why the actors should move in the space through the story.
• One of the exercises will be using the stories of the community and see it come to life through improvisation.

Camera & Sound
The use of the camera and sound gear HANDS ON. In this workshop we will teach the mechanics of the camera, basic lighting and what it is a good composition for the story on camera. In terms of sound we will teach how to position the microphone and how to use the sound recorder.

Production
This final workshop creates a plan to shoot the story. We will teach how to breakdown the script, planning a production timeline, and how to organize the departments (cast, crew, equipment, locations).
• Briefly, we will go over wardrobe, makeup and set-design; explaining with the importance of this department with videos and pictures.

 


tv pilot workshop loisaida

Garbagia Island

Loisaida’s First Summer Program 2016: Garbaggia Island

July 11th, 2016 – July 30th, 2016
at The Loisaida Inc. Center

Workshop Dates:

  1. Saturday, July 16th 2016 – 6:00 pm
    at La Plaza Cultural Community Garden
    Bimbo Rivas Art Workshop
    Plus original footage from Charas and Bimbo Rivas
    by filmmaker Hector Quintana
  2. Tuesday, July 19th 2016 – 4:00 pm
    at La Plaza Cultural Community Garden
    Carmen Pabon Art Workshop
  3. Thursday, July 21th 2016 – 4:00 pm
    at Loisaida Inc. Center
    Silvia Rivera Art Workshop
  4. Saturday, July 23th 2016 – 4:00 pm
    at La Plaza Cultural Community Garden
    Puppet Workshop!
  5. Tuesday, July 26th 2016 – 4:00 pm
    at Loisaida Inc. Center
    Theater games for the whole family
  6. Thursday, July 28th 2016 – 4:00 pm
    at La Plaza Cultural Community Center
    Recycling Art Workshop
  7. Garbagia Island – Pirate Fashion Show and Performance
    La Plaza Cultural Community Garden
    Saturday/July 30, 2016. (Sunday, 31st if rained out Saturday)
    6:00pm

    __

  8. Concept:
    “Garbagia Island” is a dystopian representation of the Island of Puerto Rico and it’s current economical and political situation. The story goes along the lines of pirates arriving to an island full of trash, and discovering magical creatures made out of garbage. What it seemed to be a simple pile of waste becomes a fantastical tale for the pirates to appreciate. The pirates who are already filled with music and celebration unify forces with the creatures and people living in the island. The moral of the story is creating consciousness and renaming waste into resource and emphasizing people’s creativity as a tool for recovering gradually from the crisis. We will use historical LES “nuyorican” and LES characters like Carmen Pabón, Jorge Brandon, Bimbo Rivas, Pedro Pietri, Sylvia Rivera, Petra Santiago, Chino García, Silvia Rivera, Adam Purple as inspiration.Currently the island of Puerto Rico is facing a huge colonial consequence. The people are finally noticing the impotence and fragility of our economy and political situation. It’s very important now to point out to the solutions, more than the problems or flaws. Similar to the self-help spirit of the early residents/founders of the Loisaida neighborhood, the project will emphasize the history of pirates around the Caribbean and their challenging attitude towards how we re-define either/or dichotomies such as: garbage/ treasure, waste/resource, empty lot/green haven, fiscal crisis/ sustainable opportunity, forced migration & displacement/ community building. This way we use our creative thinking into problem solution and acquire a more optimist view of our situation.

    Description:
    The summer program will be developed in two weeks during July, creating an open platform for the community to participate in an integration and creative process. We will have open workshops five days a week, for the community and will have arranged visits from summer camps around the Lower East Side. They will all take place between Loisaida Inc.Center and La Plaza Cultural. During the workshops we want to educate the community about re-purposing waste into materials. They can be a tool for developing kids motor skills and adults perspectives and creativity. All the efforts will be directed into the final activity, it will take place at La Plaza Cultural. The activity will be compound of a fashion and creature show. We will have a live pirate band, a pirate host and a DJ. This activity will be a community celebration for the outcome of the workshops and will be open for the public. After the activity we will do a symbolic peregrination to Carmen Pabón re-opend garden as a showing of our support and admiration for Carmen Pabón’s legacy. We want to stand out community awareness of current legal garden’s risk and motivate people to take action in democratic process.

    Outcome of the Summer Program:
    The Summer Program will be composed of a two-week intensive open workshop accessible for the public. There will be five directed workshops for Summer Camps or School groups. Screening projections and other audiovisual material for educational purposes about the history and important people in the Loisaida (Lower East Side) Community. Then we will have the final activity open for the public were we will show a pirate fashion and creatures made out of recycled materials. It will all end with a symbolic peregrination to the Carmen Pabón garden.

    Screening projections and other audiovisual material for educational purposes about the history and important people of the Loisaida (Lower East Side) Community. Then we will have the final activity on Saturday, July 30th at La Plaza Cultural Garden also open to the public. We will show a pirate fashion show and puppet creatures made out of recycled materials, then it will all end with a symbolic peregrination to the Carmen Pabón garden.

    Pedagogical benefits:
    Participants will develop a socio-political approach and learn about crucial contributors to the history of LES through active participation. This will be directed with a pedagogical perspective into recreating what important key people (yet invisible to the mainstream narrative) did for the neighborhood. This will create awareness into reusing waste and reconstructing its concept into resource. Also pointing out the use of communal spaces for the benefit of the community. We will like to empower participants to be active in their communities. The art workshops are beneficial for trans-generational bonding, mental health, motor skills and cognitive development in younger participants. Infusing the creative act with social contemporary issues at stake in the neighborhood and the larger world of many residents, creates empathy, conviviality and a sense of agency to make a difference.


    Overview: The Summer Program will be composed of a two-week intensive open studio workshop accessible to the public; Weekdays 1:00 pm – 5:00 pm from July 11th – 29th. There will be five directed workshops for Summer Camps or School groups; Dates are Tuesdays and Thursdays 4:00 pm – 7:00 pm from July 16th – 29th. Contact info@loisaida.org to schedule your group visit.

    Pedagogical benefits: Participants will have a political approach to the history of LES by active participation. This will be directed with a pedagogical perspective into recreating what important people did for the neighborhood. This will create awareness into reusing waste and reconstructing its concept into resource. Also pointing out the use of communal spaces for the benefit of the community. We will like to empower the people to be active in their communities. The art workshops are beneficial for the mental health, motor skills and development of the participants. Using creativity with political consciousness to create more initiative and active people in the community.


    Loisaida’s First Summer Program is made in collaboration with La Plaza Cultural & the Museum of Urban Reclaimed Space

Florencia Escudero – Video Screening

You can’t miss 2016 Artist in Residence: Florencia Escudero‘s last part of her residency at Loisaida Inc.

A final video screening and musical performance curated by Escudero and including artists; Richard Cho, Jake Davidson, Tiona McClodden, Brigid Moore, Cristina Tufiño, Zulu Padilla, Julian Chams, Tommy Kha, Jordie Oetken, Itzel Alejandra Martinez and Constanza Alarcón Tennen.

It all starts at 8:00 PM

Duration: 1.5hrs

Una Sola Voz

Una Sola Voz: Oscar López Rivera, the educator.

June 22nd – July 20th, 2016


Overview

English: 

Project developed by students of public school Patria Latorre under the direction of Professor Vilma Serrano Vargas in the hometown of Oscar López Rivera : San Sebastian , Puerto Rico. the social commitment of Oscar López Rivera with the Puerto Rican youth and public education in the country of Puerto Rico continues to stand strong . Students use books as a means to describe their experiences around the figure of Oscar López Rivera and education. The artist Antonio Martorell , accompanies them at the end of this project emphasizing the importance of education , social participation as Puerto Ricans and a commitment to their country. Also the project will showcase an installation of 35 backpacks entitled “Cannon fodder.”


Visión

Spanish:

Proyecto desarrollado por estudiantes de la escuela pública Patria Latorre bajo la dirección de la Profesora Vilma Serrano Vargas en el pueblo natal de  Oscar López Rivera: San Sebastián, Puerto Rico. Se destaca el compromiso social de Oscar López Rivera con la juventud puertorriqueña y la educación del país. Los estudiantes utilizan libretas como medio para describir sus experiencias en torno a la figura de Oscar López Rivera y la educación. El artista, Antonio Martorell, los acompaña al cierre de este proyecto enfatizando en la relevancia de la educación, la participación social como puertorriqueños y el compromiso indelegable con la patria. Además acompaña el proyecto una instalación de 35 mochilas cuyo título es “Carne de Cañon.”


Exhibition is open Monday through Saturday 10:00am – 5:00pm, by appointment only, please request access by contacting info@loisaida.org

Bori-Queer-Chichos and Joy Film Screening

Saturday, June 4th 2016, at The Loisaida Center

Description

Macha Colón, a character created by the multidisciplinary artist Gisela Rosario Ramos, will headline this event with a screening of the documentary film “El Hijo De Ruby”. Macha Colón y Los Okapi was in the line up of Loisaida Festival, and will perform at the New Museum on Thursday in conjunction with art work by resident Beatriz Santiago Muñoz. We are lucky to feature her in an intimate setting at the Loisaida Center along with one of the subjects of her film, Lionel Villahermoso, who will also perform.

This event is a run-up to a short film festival at the end of the month Comi/Cine which fuses culinary arts with film-making. In line with the themes of the Loisaida Festival, refreshments will be served.

The 29th Loisaida Festival

The largest community pride event in Manhattan’s most historic neighborhood.

Sunday, May 29th 2016. Avenue C – The Lower East Side.

Background

Since 1987 the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in the Manhattan neighborhood known as the Lower East Side, the East Village, or Loisaida. This event is the largest community pride festival in the neighborhood and grows annually in size, excitement, and impact. It is presented in the Avenue C commercial corridor-renamed Loisaida Avenue since 1989.

The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. Although it began as a community event to celebrate the culture, heritage and accomplishments of Loisaida’s Puerto Rican/Hispanic community, the event has created a multi-cultural spirit where people from all races and backgrounds descend from all parts on the city into this historic and eclectic neighborhood.The Loisaida Festival has also created a platform for Loisaida’s Latino and, now growing, non-Latino neighborhood residents and families that come together on the day of the event to share and celebrate the Memorial Day Holiday as well as their social and cultural differences.

The program includes musical concerts, dance performances, folkloric musical presentations, and arts and crafts exhibitions that showcase the work of artisans that represent diverse ethnic groups and nationalities. It also serves as a vehicle to disseminate critical community information distributed by employees and volunteers of many local and city-wide health and human services organizations.The Loisaida Festival is sponsored by Loisaida Inc., the oldest Puerto Rican non-for-profit organization in the neighborhood.

Loisaida, Inc. was founded in 1979 to address the problem of social and economic disenfranchisement of poor, low income and working class residents of the Lower East Side. Over the years, Loisaida has provided comprehensive education, training and employment opportunities that have targeted young adults. It has also worked with local businesses in neighborhood economic development activities as a means to promote entrepreneurship and help create jobs for local residents.

The festival weekend attracts over 15,000 participants every year.

The festival will become an even more significant Loisaida community event and venue as a signature citywide and tourist destination.

Event Objectives

  • Contribute to the preservation and promotion of the Latin American culture of the Lower East Side neighborhood.
  • Enhance, promote and support the artistic-cultural expressions of the Latino and other artists that reside in this community and/or working in the Lower East Side.
  • Provide culturally-relevant, first-class entertainment and educational opportunities for the entire family, neighborhood residents and visitors.
  • In the tradition of this historic New York City neighborhood, known as the “America’s Gateway”, expose non-Latino community residents and visitors to the rich and diverse Latin culture as expressed thorough its music, arts, cuisine and folklore, and promote multi-ethnic understanding and harmony.
  • Provide a platform to disseminate educational, health-specific information and public interest information to community residents, and special needs populations.
  • Remember and recognize Puerto Ricans/Latinos who, through their advocacy and leadership, helped establish and strengthen local institutions, and worked to help improve the economic, educational and social conditions of the Latino community of the Lower East Side.

Location

  • The Festival is held on Avenue C (Loisaida Avenue) from East 12th to East 6th Streets. Parking around the neighborhood is extremely limited, so the best way to get to the festival is Subway.

The closest stations are:

  • L train to First Avenue and 14th Streets
  • Lexington (green line) to Union Square; at Union Station you can transfer to the Eastbound L train to First Avenue
  • F Train to Delancey Street. (free shuttle bus service from this location to festival)

Transportation

  • The First Avenue and 14th Street stop of the L Train is at walking distance from the festival site–Avenue C and 12th Street. Commuters on the Lexington Line [4, 5, and 6] at Union Square can transfer to L, to reach the East Side, or transfer to the Avenue A or D 14th Street cross-town buses and get off on Avenue B and 14th Street.

Visitor’s Tips List

  • This event is free to the public and family-oriented, therefore, no sale or promotion of alcohol and tobacco will be allowed.
  • Pick up a Festival Program and Guide at the Official Loisaida Festival information booth to be stationed on the Southeast corner of Avenue C and 9thh Street.
  • Keep your children engaged and excited with hands-on activities offered at the Children’s Pavilion.
  • Reunite with old friends and relatives at The Placita-Under the Willow Trees, located on the Southwest corner of 9th Street.

Low Tech High Magic

Loisaida Inc. and Casa Múcaro presents:

LOW TECH HIGH MAGIC – FREE COMMUNITY WORKSHOP


Schedule: Monday, Wednesday and Friday from 5:00 pm – 8:00 pm. Starting Monday, May 9th through Sunday, May 29th.


Eventbrite - Low Tech High Magic


Overview:

Create puppets out of recycled and upcycled trash, waste and discarded found materials. Learn how to transform junk into beauty! Spin straw into gold! Art with an ecological, green twist. Create your own wondrous puppet or assist in larger collaborative group puppet project.

Making art with trash is one way of reusing everyday found objects and instead of seen as a nuance, if used right, it could become an object of beautification. The purpose behind this workshop is to create a group of community members, or volunteers, interested in working together to be part of a parade happening on the 25th of May and be part of a pageant, happening right after. As a way of bringing people together with under a similar motif, centered around the Loisaida community’s societal impact as pioneers of urban ecology creative innovation.

We’ll be making masks and big puppets, with “upcycled,” or reused materials and full body masks and costumes, made with reusable and recyclable materials. We’ll be reliving the lives of those that made this neighborhood alive, with those that are present today. Be part of this event and help us exalt the creativity of the Loisaida community towards an ecological mindset. Trash, or daily found objects, will be our best friend for this workshop, as they are a cost-effective material filled with endless applications.


Outcomes:

1. A new contingent will be added to the opening Carnival Procession (Parade) of the Loisaida Festival. An exuberant celebration of Caribbean solidarity, drawing inspiration from Afro-Caribbean mythological symbols, and the resilient creative spirit of looking backwards and forwards: a recognition of all the lives of those that made this neighborhood alive, with those that are present today. (Featuring the collaboration of: Braata Productions, Semi-Upright Cultural Workers Collective,and RMO)

2. Join our Giant Puppet making community workshop Low Tech, High Magic. Learn how to create masks! Parade costumes! Larger-than-life Puppets! Colourful parade floats!

3. Beyond the Parade, join the amazing outdoor street-theatre puppet-pageant that follows as part of the Theater Lab inside La Plaza Cultural!  Be part of this homage to the legacy of Latino community builders from the Young Lords forward in celebration of all lives that make this neighborhood alive.


Workshop is led by Pablo Varona of CASA MUCARO.


Profile:

Casa Mucaro Logo F BlackCasa Múcaro is a collaborative project on a forested mountaintop near Las Marias, Puerto Rico. We are multidisciplinary artists in pursuit of self-sufficiency for ourselves and others, through “the sharing of tools, materials, and know-how.” We envision “termitopia” cities, like termite mounds, in which by means of re-use, or recycling of materials, their citizens understand the benefits of self-managing “waste” generated by their neighborhood and can actively participate in the construction and maintenance of their own city.

Collaborative Practices: Casa Múcaro’s project will feature a collaboration of with Braata Productions, Semi-Upright Cultural Workers Collective, and the Rude Mechanical Orchestra (RMO) with the goal of joining the talents, resources and visions of multiple theater, music, arts and culture collectives working on projects related to the people and culture of Caribbean Islands living in NYC.  It will produce a collection of different works to be presented at the 29th edition of Loisiada Festival and Braata Production’s Caribbean Folk Festival in Jamaica, Queens the following weekend.


Individual Bios:

Bill Birdsall is an artist refugee from Los Angels, with about 40 years of residence now in backwoods Puerto Rico.  Bill went from airplanes to coffee farmers, learning survival skills along the way. He built his own home out of free, discarded fishnet and cement, using a technique he calls nylon-cement.  Bill invents things and posts his inventions on Instructables.com under the name “Thinkenstein”. Search for his “nylon-cement”, PVC, and “tootophone” instructables there, among other things. See his website: http://thinkenstein.info for other things Bill do, like paintings, sculpture and music.

Pablo Varona or “Pablillo José, spends most his time living close to the forested mountaintops of Puerto Rico. At the time, he is a puppeteer, street performer and a supreme believer of juggling as his way through every corner he visits. He is amazed by the immeasurable value that the reuse, recycling and/or “forgotten” objects do when it comes to the transformation of urban contexts. His interests revolve around making these issues relevant and accessible to the general audience, with the hopes that some day we will all learn from its potential uses and collaborate in the creative process of experimenting with the most abundant material out there: Trash. To see more of his work, go to http://www.diminuto.info.

Daniel Polnau has created puppet parades, circuses, and outdoor theatre spectacles for over 30 years. He specializes in creating larger than life puppets out of recycled junk and up-cycled materials making the mundane become extraordinary. Projects and residencies have spanned the globe from Moscow to Bali to Juneau, Alaska to Puerto Rico. Highly collaborative, at the heart of each project he strives to demystify the creative process and quicken the innate creative abilities in all – regardless of age, abilities or arts experience. He is committed to respectfully embracing underserved and marginalized populations.

GULIVER X

Final Presentation / Opening day of our visual artist in residence:

Florencia Escudero presents: GULIVER X

May 7th from 7:30PM – 9:30PM

with Sound Performance by Stephen Decker at 7:30 pm


GULIVER X was developed by the visual artist Florencia Escudero for Loisaida’s Artistic Residency Program.

In her own words:

Over the field, up the stairs, under the bed, through the door, under your feet, the things you can manage and the things that shrink you down in size. “Guliver X” is an installation that was initially conceived as a map of objects in space.

“Guliver X” refers to an erotic comic by Milo Manara describing a series of unfortunate adventures that bring a woman from one island to another. In the story her physical size radically changes from miniature to that of a giantess.

With each of these changes she must reevaluate her position in space and how this affects the world around her: when she is a giant she can potentially crush the people of the island, and when she is as small as a mouse she must fight a rat in order to survive.

Escudero appropriated the literary source and modified it for her own use, imagining this character as a post-gender one. She also explores the connection of the book with the idea of visiting different islands, since the island of Manhattan is so closely connected to the Puerto Rican island.

Even though the initial inspiration is fantasy-based, the actual objects produced are a result of a concrete movement through urban space, in particular that of the Loisaida neighborhood. Escudero collected hundreds of images from weekly excursions, principally through the Loisaida gardens, but also paying attention to urban detritus and anything that caught her eye along  the way. These images were fused into the objects: a chain link fence merged into a staircase; a piece of a wig which mixes in with grass and becomes contained in a puzzle; flowers, cigarettes, mirrors and statues become a face.

The goal of the placement and scale of the objects give the viewer a chance to look through holes, to crouch down or look up or go through the pages of the book. The oversized book reminiscent of taxonomic books is part of an ongoing exploration of the human silhouette as a placeholder for visual information and materiality that we all have access to in our day to day. There is a back and forth between 2d and 3d and a strong emphasis on the act of looking. In addition to spending time walking around the neighborhood she began to research its history and how different factors have molded and affected the local throughout time.

This installation will serve as a site-specific performance by Stephen Decker utilizing a live radio broadcast for web browser. Those in the audience will be able to experience the work with their mobile devices, thus amplifying the performance through the built in speakers. The performance will involve electronic instrumentation as a way to segue between or interrupt multiple scenarios that will conclude when all audience members’ browsers have been closed, thereby rendering it inaudible.

Stephen Miguel Decker is a Virgina-born artist based in New York. He has participated in a yearlong residency program at the MoMA PS1 Print Shop as a part of the artist-collective ALLGOLD, presented an evening-long performance to inaugurate the Filipino American Museum and extends his activities as a DJ on the London-based station NTS Radio, where he hosts a monthly show (NODE).

Stephen often works with sound as a multi-genre medium that frequently intersects online/transmission-based infrastructures, narrative techniques, graphic representation and the experience that emerges from it. Stephen holds an MFA from the Yale School of Art and is currently a lecturer at The New School, where he teaches classes on experimental publishing and sound art.

Florencia Escudero is an artist from Argentina that currently lives and works in New York City. She is a multimedia artist working predominantly in the field of sculpture, photography, video, and drawing. Her work seeks to explore her sensorial experience of the world through the collection of images and creation of objects. She is curious about how information is selected and processed. In order to understand this phenomenon she explores the relationship between object and image and fact/fiction through collapsing both past and present into the same space.

Florencia has a Master in Fine Arts from the Yale University School of Art (2012) and a Bachelor in Fine Arts from the School of Visual Arts (2010). She received a full scholarship to attend Pilchuck Glass School Residency (2010) and has attended the Nebraska Art Farm Residency (2013). Her work can be seen in different publications such as Trapper Keeper, CREEPS annual and Precog magazine.

Upcoming events as part of the residency:

May 29th, 2016 – Workshops by Karen Tepaz and Colectiva Cosmica from 10:00 am – 3:00 pm part of The 29th Loisaida Festival.

June 11th, 2016 – Video Screening at 710 East 9th Street, The Loisaida Inc. Center East Courtyard from 7:30 pm.


GUARDIANS OF LOISAIDA

Loisaida Inc. is proud to present:

Marvel writer Edgardo Miranda-Rodriguez

Opening Saturday, May 28th 2015 from 1:00PM to 5:00PM.

Miranda-Rodriguez brings an exhibition of original artwork from his best-selling debut comic book Guardians of the Lower East Side from the anthology series Marvel’s Guardians of Infinity.

Guardians of Infinity by MARVEL
Guardians of Infinity by MARVEL

Join Edgardo for a book signing and art talk. Miranda-Rodriguez and his Marvel team will discuss comic book making and how traditional art techniques and digital technologies come together to create today’s comic world heroes. The art talk is part of El LOOP, Loisaida Inc.’s new fair for Latinos in Innovation.

*Exhibition dates are May 31st, 2016 through July 28th, 2016. Gallery is open to the public by appointment and for special tours Monday to Friday 12:00PM – 5:00PM.

Follow Edgardo on Twitter: @MrEdgardoNYC

GuardiansOfLoisaid_KeyArt (2)

(PILOT) Analog STEAM+D Bootcamp

Event Description

Loisaida Inc. in partnership with NEEUKO Inc.

(PILOT) ANALOG S.T.E.A.M.+D INTENSIVE 3 DAY WORKSHOP


Eventbrite - (Pilot) Analog STEAM+D Bootcamp


This is a FREE 3 days/3 hour workshop – However, we ask for a donation of $50 to cover workshop material expenses. This donation for materials fee can be paid in person at beginning of workshop.

Who will benefit from this bootcamp:

Young adult entrepreneurs, between the ages of 25-40, who have a business idea or product idea. They don’t need to have design experience or a fully developed idea, as this bootcamp will give them the hands on tools to take an idea beyond concept to a product prototype or business prototype.


Dates & Time: 

  • Friday, May 6th – Time: 6:00 – 9:00 PM
  • Saturday, May 7th – Time: 1:00 – 4:00 PM
  • Sunday, May 8th – Time: 1:00 – 4:00 PM

Workshop is led by Alejandro Excia of NEEUKO Inc.

MAIN GOAL: 

Participants will create a product or business prototype from an initial idea using only analog tools (leave your computer at home), to measure whether an idea can become a solid product or business and push your idea beyond the conceptual stage.


Day 1

Friday, May 6th – Time: 6:00 – 9:00 PM

DESIGN THINKING & PROBLEM RECOGNITION

Apply design thinking techniques to a product or business idea. Using a combination of case studies and exercises, students will discover and narrow down the problems their product or business idea solves.


Day 2

Saturday, May 7th – Time: 1:00 – 4:00 PM

HOW TO TELL YOUR STORY

Formulate a unique product or business narrative using graphic information and storytelling. Students will construct a storyboard that will support them in turning their idea into a selling pitch or a product development opportunity.


Day 3

Sunday, May 8th – Time: 1:00 – 4:00 PM

OPPORTUNITY RECOGNITION

Assess whether a product or business idea have business potential. Students will acquire manual tools for time and project management, as well as techniques for developing a product or business that truly serve their consumers.


About Neeuko Inc.

NEEUKO@Sagrado is part of an innovative college ecosystem of the Sacred Heart University located in the heart of Santurce, Puerto Rico. In this space we promote an environment and the culture of open innovation and entrepreneurship, within a series of educational activities that may include lectures, interviews and book presentations. Neeuko encourages the community to bring their concept ideas and they will be guided through a process that it will enhance that idea into reality.


*Arrangements can be made if you cannot afford the materials fee, please contact The Loisaida Center or call (646) 755-0522 for more information. Space is limited.


 

Bios

Javier De Jesus Martinez
Innovator, serial entrepreneur, design strategist, architect and urbanist with over 18 years of academic and professional experience. Outstanding career in Public Policy issues, Strategic Planning, University and Governmental Management, R&D and Commercialization. His combined understanding of the private sector with an extensive understanding of government processes informs his design thinking processes in the development strategies and methodologies among the diverse professionals and groups involved in urban socio economic projects. Javier has successful track record conceptualizing and implementing strategies to attract external competitive funding from federal and state government and private investors for educational institutions and non-profit community based organizations. Javier studied architecture at the University of Puerto Rico and at the Cooper Union for the Advancement of Sciences and Art in New York City. His thesis, Flatness as a memory of movement: A cartography of a nomad landscape was directed by John Q. Hedjuk. He had lectured in universities and professional forums within the United States, Canada, Mexico, Panama, Costa Rica, Colombia, Perú, Dominican Republic, Trinidad and Tobago, and China.

• Founder La’gencia Innovación Abierta 2014-present
• Founder and Dean School of Architecture Pontifical Catholic University of Puerto Rico 2008-2014
• President-Creative Industries Advisory Council Puerto Rico Commerce and Export Company 2014-present
• Founder-CEO Adaptable Paths Strategies Investment and Resources-2007-2012
• Advisor to the Governor on Urbanism, Infrastructure and Environmental Affairs 2005-2007
• Director Design, Construction, Planning and Development Offiece University of Puerto Rico President’s
• Associate Dean-School of Architecture University of Puerto Rico
• Undergraduate Program Coordinator School of Architecture University of Puerto Rico
• Second Year Design Studio Coordinator School of Architecture University of Puerto Rico

Alejandro Excia
Alejandro Excia Studied his bachelors degree in architecture from the Polytechnic University of Puerto Rico. After Working for a year in a local art and architecture studio he pursued a double master in Domus Academy and Wales University achieving a degree in Product Design and a Master of Arts in Design respectively. His undergrad thesis dealt with consumerism strategies in order to revitalize dead public spaces within the city of Hato Rey, Puerto Rico. His curiosity for the phenomenon of consumerism carried through images and products helped him undertake his masters research in a creative way.

For his dissertation thesis “Creoelectric” he developed a design methodology derived from the cultural context of his hometown “Criollos” or “Jibaros Puertorriqueños”, to design an electric car charger for the rural context worldwide for the company French/German company Hager. Alejandro Excia co-founded his design consultancy studio postData.Design, with his partner Alejandro Mieses, which works on various projects that range from product design, interaction design, custom software and hardware interfaces. His studio has worked projects in cities like Atlanta, New York, Milan and his hometown of Puerto Rico. postData.Design studio featured and showcase one of their products at Wanted Design New York as part of the Puerto Rican collective “Design in Puerto Rico” where they where part of the group that consisted of 16 young emerging puerto rican design studios.

• Co-founder of Design Consultancy Studio postData.Design
Adjunct professor at the Pontifical Catholic University of Puerto Rico.
• Director of the Laboratory of Fabrication “FabLab”, where he manages different types of technologies like 3D printers (Desktop and Full rapid prototyping 3D), CNC Routers, Milling machines, Vacuum Forming, Laser cutters among others to help produce prototypes for students and private clients of the School of Architecture.
• Co-coordinator of the entrepreneurial initiative in digital fabrication.
• Faculty Best Practices: Cross-Campus Arts Integration Mixing Innovation and Entrepreneurship for Unique Venture Development. CEO Conference 2012 Chicago.


WHERE
The Loisaida Inc. Center – 710 East 9th Street, New York, NY 10009 – View Map