The 31st Loisaida Festival

The 2018 Loisaida Festival

Sunday, May 27th 2018

11:00am – 5:00pm

Avenue C Corridor / Loisaida Avenue / Alphabet City.


The Loisaida Festival is the largest ethnic community pride festival in the Lower East Side. On the Sunday before Memorial Day, over 29,000 converged on Avenue C— Loisaida Avenue to participate in last years amazing street fair event. More locals, citywide, regional and global visitors pack the Avenue every year. The Loisaida Festival offers diverse manifestations of the Puerto Rican and Latino cultures expressed through music, dance, live theatre performances, cuisine, and the arts and crafts of the many artisans that are our prime vendors. Besides delivering top-notch live musical entertainment that features well-known names, the event is also a venue for local artists and emerging talent. It also serves as an important vehicle to disseminate educational, wellness and community services information to its visitors.

The Loisaida Festival, along with the colorful and expressive Artist/ Community Parade that precedes and kicks-off the day-long event, have become the annual signature Loisaida, Inc. production that brings together all cultures to celebrate the inclusive spirit of the LES. Funds raised go directly to our non-profit for programming and community services that are based out of our new Loisaida Community Center on 9th Street and Avenue C, where we now enjoy a long-term lease [50 years] for our 10,000 square foot facility. Our corporate, public and individual supporters that contribute generously to the event appreciate that the Sunday, May 27th Festival is a true culmination of a year-long community curated program of workshops, residencies, intergenerational activities and partnerships that are the foundation of, and create the energy and impetus behind the Festival.

Your support guarantees innovative cultural and community development programs in media and technology, healthy living, as well as our culinary arts component in development of our upcoming teaching commercial kitchen, plus much more, it keeps our community thriving!

From contract to cleanup, the Loisaida team aims to meet sponsor expectations at every level providing an excellent opportunity to engage thousands of festival visitors on the day, and display branding Logo throughout social media, and beyond, for many preceding and subsequent months.


The 30th Loisaida Festival

A celebration is coming:

The Loisaida Festival has been historically celebrated on the Sunday before Memorial Day, this year is on:

    Sunday, May 28th fom 12:00pm – 5:00pm

2017’s theme is Immigration where we’ll be recognizing and celebrating the Im/migrant experience in the Lower East Side – The Gateway to America, and celebrating the Latin American Immigrant and their contributions to this community, city and country.

BECOME A SPONSORREGISTER AS A VENDOR

The 29th Loisaida Festival

The largest community pride event in Manhattan’s most historic neighborhood.

Sunday, May 29th 2016. Avenue C – The Lower East Side.

Background

Since 1987 the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in the Manhattan neighborhood known as the Lower East Side, the East Village, or Loisaida. This event is the largest community pride festival in the neighborhood and grows annually in size, excitement, and impact. It is presented in the Avenue C commercial corridor-renamed Loisaida Avenue since 1989.

The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. Although it began as a community event to celebrate the culture, heritage and accomplishments of Loisaida’s Puerto Rican/Hispanic community, the event has created a multi-cultural spirit where people from all races and backgrounds descend from all parts on the city into this historic and eclectic neighborhood.The Loisaida Festival has also created a platform for Loisaida’s Latino and, now growing, non-Latino neighborhood residents and families that come together on the day of the event to share and celebrate the Memorial Day Holiday as well as their social and cultural differences.

The program includes musical concerts, dance performances, folkloric musical presentations, and arts and crafts exhibitions that showcase the work of artisans that represent diverse ethnic groups and nationalities. It also serves as a vehicle to disseminate critical community information distributed by employees and volunteers of many local and city-wide health and human services organizations.The Loisaida Festival is sponsored by Loisaida Inc., the oldest Puerto Rican non-for-profit organization in the neighborhood.

Loisaida, Inc. was founded in 1979 to address the problem of social and economic disenfranchisement of poor, low income and working class residents of the Lower East Side. Over the years, Loisaida has provided comprehensive education, training and employment opportunities that have targeted young adults. It has also worked with local businesses in neighborhood economic development activities as a means to promote entrepreneurship and help create jobs for local residents.

The festival weekend attracts over 15,000 participants every year.

The festival will become an even more significant Loisaida community event and venue as a signature citywide and tourist destination.

Event Objectives

  • Contribute to the preservation and promotion of the Latin American culture of the Lower East Side neighborhood.
  • Enhance, promote and support the artistic-cultural expressions of the Latino and other artists that reside in this community and/or working in the Lower East Side.
  • Provide culturally-relevant, first-class entertainment and educational opportunities for the entire family, neighborhood residents and visitors.
  • In the tradition of this historic New York City neighborhood, known as the “America’s Gateway”, expose non-Latino community residents and visitors to the rich and diverse Latin culture as expressed thorough its music, arts, cuisine and folklore, and promote multi-ethnic understanding and harmony.
  • Provide a platform to disseminate educational, health-specific information and public interest information to community residents, and special needs populations.
  • Remember and recognize Puerto Ricans/Latinos who, through their advocacy and leadership, helped establish and strengthen local institutions, and worked to help improve the economic, educational and social conditions of the Latino community of the Lower East Side.

Location

  • The Festival is held on Avenue C (Loisaida Avenue) from East 12th to East 6th Streets. Parking around the neighborhood is extremely limited, so the best way to get to the festival is Subway.

The closest stations are:

  • L train to First Avenue and 14th Streets
  • Lexington (green line) to Union Square; at Union Station you can transfer to the Eastbound L train to First Avenue
  • F Train to Delancey Street. (free shuttle bus service from this location to festival)

Transportation

  • The First Avenue and 14th Street stop of the L Train is at walking distance from the festival site–Avenue C and 12th Street. Commuters on the Lexington Line [4, 5, and 6] at Union Square can transfer to L, to reach the East Side, or transfer to the Avenue A or D 14th Street cross-town buses and get off on Avenue B and 14th Street.

Visitor’s Tips List

  • This event is free to the public and family-oriented, therefore, no sale or promotion of alcohol and tobacco will be allowed.
  • Pick up a Festival Program and Guide at the Official Loisaida Festival information booth to be stationed on the Southeast corner of Avenue C and 9thh Street.
  • Keep your children engaged and excited with hands-on activities offered at the Children’s Pavilion.
  • Reunite with old friends and relatives at The Placita-Under the Willow Trees, located on the Southwest corner of 9th Street.

2016 Plenatorium Ensemble Workshops

Loisaida Inc. presents:

Plenatorium Ensemble Workshops (Pandero, Güiro & Plena Dance)


Register today: Eventbrite - Plenatorium Ensemble Workshops


Package includes: 4 Sessions, 1 Final presentation – 1pm, Four Saturdays, One Friday March 5 – March 26, 2016. at Loisaida Inc. Center. Transgenerational (ages 15+), bilingual friendly (Spanish, English)


Workshop schedule as follows:

Saturday, March 5th: Class 1
one (1) hour of pandero instruction (basic seguidor, punteador & requinto),
one (1) hour of güiro instruction (basic rhythm & technique)
and one (1) hour of plena ensemble.

Saturday, March 12th: Class 2
one (1) hour of pandero accompaniment instruction (seguidor, punteador & requinto for ensemble),
one (1) hour of güiro accompaniment instruction (rhythm & technique for ensemble)
and one (1) hour of plena ensemble.

Saturay, March 19th: Class 3
one (1) hour ensamble and
one (1) hour of basic plena dance instruction

Friday, March 25th: Class 4
two (2) hours of ensamble and
two (2) hours of plena dance instruction

Saturday, March 26th: FINAL
plena Dance/Social with live plena ensemble


 

Sonidos Primarios

Saturday, October 10th

Loisaida Inc and Plenatorium Project present a double feature:

12:30pm

Sonidos Primarios: a hands-on discussion and presentation by artists who produce kid-friendly cultural content featuring an album of traditional Puerto Rican music for children by Viento de Agua, a Grammy Nominated bomba and plena contemporary band dedicated to de production of new music and projects as well as teaching the traditional rhtyms… Bring the kids! $5 suggested donation

Come share with Grammy-nominee and percussion master Tito Matos about the experience and details of recording a kid’s musical record. Tito and his group Viento de Agua have just released a children’s songs record, Sonidos Primarios, and he comes to share the experience and to perform a few of the songs from the record. He will be joined in the discussion by the members of the band Aclopaditos, who have vast experience in teaching and recording for children. Acopladitos will also perform a few songs for the enjoyment of all. Bring your little ones!

Following the presentation:
2:30pm

‘The New Latinos’ – screening and guided discussion featuring Tito Matos and Tato Torres.

Join us in the viewing of ‘The New Latinos’, episode 4 of The Latino Americans documentary series. This 60 minutes episode, that dwells on the experience of the Caribbean migration (Cuban, Dominican and Puerto Rican) to the United States, will be followed by a hands-on-drums one hour discussion reflecting on the musical aspects of these diasporic groups; the discussion will specifically revolve around the preservation, innovations, and hybridization of the musical traditions of these three groups after their arrival to the continental United States. The hands-on-drums discussion will be led by Grammy Award nominee, the maestro Tito Matos, and Tato Torres, founder, singer and leader of the group YERBABUENA. This viewing and talk are part of the Loisaida, Inc. Center’s Plenatorium Project initiative and part of the American Library Association/NEH Grant The Latino Americans, LA500.

Sponsored by The National Endowment for the Humanities and the American Library Association with Acopladitos and Viento de Agua

El Mini Fest

Un Pasadía Familiar

El Mini Fest – Family Day

at The Loisaida Center


 With The Wonderful Musical Duo:

¡ACOPLADITOS!

Day long activities for the entire family!

Beginning Saturday October 18th 2014 from 12 to 5 pm


 El Mini Fest Schedule of Activities:

12:00pm – 1:35pm

Open Yoga for the Family & Creative Movement for the Family

 with: Jeca Rodríguez and Sandralis Ginés

_

1:00pm – 3:00pm

Screening of: 

Pura Belpré:Storyteller

Documentary on loan by the Center for Puerto Rican Studies at Hunter College

 

Creative Stations will open at 1:00pm

1. Paper Puppet Creations with Rojo Coquí Robles (El Kibutz del deseo) (2hrs)

2. Upcycling Arts with Visiones Culturales

3. Bilingual Storytelling with Maestra Coral Nogueras Ortiz

 _

 2:00pm – 3:00pm

 Interactive Bomba Performance: with María Eugenia Rodriguez & TheLegendary Mic

 _

3:00pm – 4:00pm

Headliner Concert by:

¡Acopladitos! 


 Come join us! Purchase tickets below. Only $5 for one ticket or $15 for 4 tickets!