Florencia Escudero – Video Screening

You can’t miss 2016 Artist in Residence: Florencia Escudero‘s last part of her residency at Loisaida Inc.

A final video screening and musical performance curated by Escudero and including artists; Richard Cho, Jake Davidson, Tiona McClodden, Brigid Moore, Cristina Tufiño, Zulu Padilla, Julian Chams, Tommy Kha, Jordie Oetken, Itzel Alejandra Martinez and Constanza Alarcón Tennen.

It all starts at 8:00 PM

Duration: 1.5hrs

The 29th Loisaida Festival

The largest community pride event in Manhattan’s most historic neighborhood.

Sunday, May 29th 2016. Avenue C – The Lower East Side.

Background

Since 1987 the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in the Manhattan neighborhood known as the Lower East Side, the East Village, or Loisaida. This event is the largest community pride festival in the neighborhood and grows annually in size, excitement, and impact. It is presented in the Avenue C commercial corridor-renamed Loisaida Avenue since 1989.

The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. Although it began as a community event to celebrate the culture, heritage and accomplishments of Loisaida’s Puerto Rican/Hispanic community, the event has created a multi-cultural spirit where people from all races and backgrounds descend from all parts on the city into this historic and eclectic neighborhood.The Loisaida Festival has also created a platform for Loisaida’s Latino and, now growing, non-Latino neighborhood residents and families that come together on the day of the event to share and celebrate the Memorial Day Holiday as well as their social and cultural differences.

The program includes musical concerts, dance performances, folkloric musical presentations, and arts and crafts exhibitions that showcase the work of artisans that represent diverse ethnic groups and nationalities. It also serves as a vehicle to disseminate critical community information distributed by employees and volunteers of many local and city-wide health and human services organizations.The Loisaida Festival is sponsored by Loisaida Inc., the oldest Puerto Rican non-for-profit organization in the neighborhood.

Loisaida, Inc. was founded in 1979 to address the problem of social and economic disenfranchisement of poor, low income and working class residents of the Lower East Side. Over the years, Loisaida has provided comprehensive education, training and employment opportunities that have targeted young adults. It has also worked with local businesses in neighborhood economic development activities as a means to promote entrepreneurship and help create jobs for local residents.

The festival weekend attracts over 15,000 participants every year.

The festival will become an even more significant Loisaida community event and venue as a signature citywide and tourist destination.

Event Objectives

  • Contribute to the preservation and promotion of the Latin American culture of the Lower East Side neighborhood.
  • Enhance, promote and support the artistic-cultural expressions of the Latino and other artists that reside in this community and/or working in the Lower East Side.
  • Provide culturally-relevant, first-class entertainment and educational opportunities for the entire family, neighborhood residents and visitors.
  • In the tradition of this historic New York City neighborhood, known as the “America’s Gateway”, expose non-Latino community residents and visitors to the rich and diverse Latin culture as expressed thorough its music, arts, cuisine and folklore, and promote multi-ethnic understanding and harmony.
  • Provide a platform to disseminate educational, health-specific information and public interest information to community residents, and special needs populations.
  • Remember and recognize Puerto Ricans/Latinos who, through their advocacy and leadership, helped establish and strengthen local institutions, and worked to help improve the economic, educational and social conditions of the Latino community of the Lower East Side.

Location

  • The Festival is held on Avenue C (Loisaida Avenue) from East 12th to East 6th Streets. Parking around the neighborhood is extremely limited, so the best way to get to the festival is Subway.

The closest stations are:

  • L train to First Avenue and 14th Streets
  • Lexington (green line) to Union Square; at Union Station you can transfer to the Eastbound L train to First Avenue
  • F Train to Delancey Street. (free shuttle bus service from this location to festival)

Transportation

  • The First Avenue and 14th Street stop of the L Train is at walking distance from the festival site–Avenue C and 12th Street. Commuters on the Lexington Line [4, 5, and 6] at Union Square can transfer to L, to reach the East Side, or transfer to the Avenue A or D 14th Street cross-town buses and get off on Avenue B and 14th Street.

Visitor’s Tips List

  • This event is free to the public and family-oriented, therefore, no sale or promotion of alcohol and tobacco will be allowed.
  • Pick up a Festival Program and Guide at the Official Loisaida Festival information booth to be stationed on the Southeast corner of Avenue C and 9thh Street.
  • Keep your children engaged and excited with hands-on activities offered at the Children’s Pavilion.
  • Reunite with old friends and relatives at The Placita-Under the Willow Trees, located on the Southwest corner of 9th Street.

(PILOT) Analog STEAM+D Bootcamp

Event Description

Loisaida Inc. in partnership with NEEUKO Inc.

(PILOT) ANALOG S.T.E.A.M.+D INTENSIVE 3 DAY WORKSHOP


Eventbrite - (Pilot) Analog STEAM+D Bootcamp


This is a FREE 3 days/3 hour workshop – However, we ask for a donation of $50 to cover workshop material expenses. This donation for materials fee can be paid in person at beginning of workshop.

Who will benefit from this bootcamp:

Young adult entrepreneurs, between the ages of 25-40, who have a business idea or product idea. They don’t need to have design experience or a fully developed idea, as this bootcamp will give them the hands on tools to take an idea beyond concept to a product prototype or business prototype.


Dates & Time: 

  • Friday, May 6th – Time: 6:00 – 9:00 PM
  • Saturday, May 7th – Time: 1:00 – 4:00 PM
  • Sunday, May 8th – Time: 1:00 – 4:00 PM

Workshop is led by Alejandro Excia of NEEUKO Inc.

MAIN GOAL: 

Participants will create a product or business prototype from an initial idea using only analog tools (leave your computer at home), to measure whether an idea can become a solid product or business and push your idea beyond the conceptual stage.


Day 1

Friday, May 6th – Time: 6:00 – 9:00 PM

DESIGN THINKING & PROBLEM RECOGNITION

Apply design thinking techniques to a product or business idea. Using a combination of case studies and exercises, students will discover and narrow down the problems their product or business idea solves.


Day 2

Saturday, May 7th – Time: 1:00 – 4:00 PM

HOW TO TELL YOUR STORY

Formulate a unique product or business narrative using graphic information and storytelling. Students will construct a storyboard that will support them in turning their idea into a selling pitch or a product development opportunity.


Day 3

Sunday, May 8th – Time: 1:00 – 4:00 PM

OPPORTUNITY RECOGNITION

Assess whether a product or business idea have business potential. Students will acquire manual tools for time and project management, as well as techniques for developing a product or business that truly serve their consumers.


About Neeuko Inc.

NEEUKO@Sagrado is part of an innovative college ecosystem of the Sacred Heart University located in the heart of Santurce, Puerto Rico. In this space we promote an environment and the culture of open innovation and entrepreneurship, within a series of educational activities that may include lectures, interviews and book presentations. Neeuko encourages the community to bring their concept ideas and they will be guided through a process that it will enhance that idea into reality.


*Arrangements can be made if you cannot afford the materials fee, please contact The Loisaida Center or call (646) 755-0522 for more information. Space is limited.


 

Bios

Javier De Jesus Martinez
Innovator, serial entrepreneur, design strategist, architect and urbanist with over 18 years of academic and professional experience. Outstanding career in Public Policy issues, Strategic Planning, University and Governmental Management, R&D and Commercialization. His combined understanding of the private sector with an extensive understanding of government processes informs his design thinking processes in the development strategies and methodologies among the diverse professionals and groups involved in urban socio economic projects. Javier has successful track record conceptualizing and implementing strategies to attract external competitive funding from federal and state government and private investors for educational institutions and non-profit community based organizations. Javier studied architecture at the University of Puerto Rico and at the Cooper Union for the Advancement of Sciences and Art in New York City. His thesis, Flatness as a memory of movement: A cartography of a nomad landscape was directed by John Q. Hedjuk. He had lectured in universities and professional forums within the United States, Canada, Mexico, Panama, Costa Rica, Colombia, Perú, Dominican Republic, Trinidad and Tobago, and China.

• Founder La’gencia Innovación Abierta 2014-present
• Founder and Dean School of Architecture Pontifical Catholic University of Puerto Rico 2008-2014
• President-Creative Industries Advisory Council Puerto Rico Commerce and Export Company 2014-present
• Founder-CEO Adaptable Paths Strategies Investment and Resources-2007-2012
• Advisor to the Governor on Urbanism, Infrastructure and Environmental Affairs 2005-2007
• Director Design, Construction, Planning and Development Offiece University of Puerto Rico President’s
• Associate Dean-School of Architecture University of Puerto Rico
• Undergraduate Program Coordinator School of Architecture University of Puerto Rico
• Second Year Design Studio Coordinator School of Architecture University of Puerto Rico

Alejandro Excia
Alejandro Excia Studied his bachelors degree in architecture from the Polytechnic University of Puerto Rico. After Working for a year in a local art and architecture studio he pursued a double master in Domus Academy and Wales University achieving a degree in Product Design and a Master of Arts in Design respectively. His undergrad thesis dealt with consumerism strategies in order to revitalize dead public spaces within the city of Hato Rey, Puerto Rico. His curiosity for the phenomenon of consumerism carried through images and products helped him undertake his masters research in a creative way.

For his dissertation thesis “Creoelectric” he developed a design methodology derived from the cultural context of his hometown “Criollos” or “Jibaros Puertorriqueños”, to design an electric car charger for the rural context worldwide for the company French/German company Hager. Alejandro Excia co-founded his design consultancy studio postData.Design, with his partner Alejandro Mieses, which works on various projects that range from product design, interaction design, custom software and hardware interfaces. His studio has worked projects in cities like Atlanta, New York, Milan and his hometown of Puerto Rico. postData.Design studio featured and showcase one of their products at Wanted Design New York as part of the Puerto Rican collective “Design in Puerto Rico” where they where part of the group that consisted of 16 young emerging puerto rican design studios.

• Co-founder of Design Consultancy Studio postData.Design
Adjunct professor at the Pontifical Catholic University of Puerto Rico.
• Director of the Laboratory of Fabrication “FabLab”, where he manages different types of technologies like 3D printers (Desktop and Full rapid prototyping 3D), CNC Routers, Milling machines, Vacuum Forming, Laser cutters among others to help produce prototypes for students and private clients of the School of Architecture.
• Co-coordinator of the entrepreneurial initiative in digital fabrication.
• Faculty Best Practices: Cross-Campus Arts Integration Mixing Innovation and Entrepreneurship for Unique Venture Development. CEO Conference 2012 Chicago.


WHERE
The Loisaida Inc. Center – 710 East 9th Street, New York, NY 10009 – View Map

Arts Path to Leadership

Loisaida Inc. presents

Arts Path to Leadership with Maria Dominguez


FREE for Ages 15-19

When: 4 Thursdays, April 7, 14, 21, and 28 from 6:30PM – 8:00PM (4 days, 1.5 hours)


Eventbrite - Arts Path to Leadership


Overview:

Maria Dominguez (visual artist, muralist, educator) will use Object Based learning with Loisaida, Inc’s 2015 acclaimed !Presente! Exhibit. While adhering The New York States Department of Education Standards the workshop will lead students to gain access into the contribution of the Puerto Rican community’s cultural, political history while engaging them in a hands-on art project. This exposure can lead students to make global community connections. One that is imperative to the development of young students as they form their character and identity.


ADRIAN_VIAJERO_PRESENTE_03Pedagogy of Object Based Learning:

1. Provides a direct link with a topic or ‘the past’ and can really enhance young people’s interest
in and understanding of a good topic/subject.

2. Encourage learners to use all their senses – especially touch, sight and smell.

3. Helps to develop the important skill of drawing conclusions based on an examination of evidence, together with an understanding of the limitations and reliability of evidence.

4. Ideal for generating group and class discussion.

5. Promote the value of museums and encourage young people to visit museums and galleries with their families to further their learning.


About Maria:

Dominguez Is a Loisaida native who graduated from the School of Visual Arts in 1985 and went on to establish her career as a muralist by achieving an internship with CITYarts Org., a public art organization. This 30 year trajectory in public art making lead to her commission by The Metropolitan Transportation Authority in NYC with a permanent glass installation “El –Views”in 2002. She has exhibited locally, nationally and internationally in numerous solo and group shows, and has received awards from The National Endowment for the Arts, New York State Council for the Arts and New York Foundation for the Arts. Currently, scholars are surveying her early murals and personal professional documents are being archived by The Center for Puerto Rican Studies at Hunter College in NYC.


WHERE
The Loisaida Inc. Center – 710 East 9th Street, New York, NY 10009 – View Map

How to Self Publish Your First Book

La SoPA NYC and Loisaida Inc. presents

How To Self Publish Your First Book


A free workshop talking about the process of publishing, editing and promoting your first book using low cost digital tools.

Speakers: Elisabet Velasquez & George Torres

The School of Poetic Arts aka La S.O.P.A. is a producer of diverse poetry and performing arts events in New York City, formed using the philosophies of the most progressive intellectual and artistic movements of the last century (i.e. The Harlem Renaissance, the Beat Poets, Black Arts Movement & most notably the Nuyorican Movement). We were founded in Brooklyn in March 2007 as an Open Mic & made our presence felt immediately by featuring both veterans as well as up-and-coming performers of spoken word, prominent visual artists, comedians, and select musical guests covering the genres of salsa, bomba y plena, progressive hip hop, and more. We have taken our brand to major academic institutions like New York University, Hunter College and Long Island University, and we have also taken our brand to major international corporations like National Grid Energy and Pepsi.

3/30 – 6pm -8pm


Words & Images – Intensive Workshop for Youth

Loisaida Inc. presents:

WORDS & IMAGES

FREE Intensive two day workshop with Casa Cruz de la Luna Theater Company

Saturday, April 16 and Sunday, April 17:  1:00P.M.-5:00P.M


Eventbrite - WORDS & IMAGES


Ages 15 – 18

Come and explore how bodies in space create theatrical pictures that can be linked in many ways to spoken and projected words. This workshop combines Brazilian director Augusto Boal´s notions of image theatre with “escritura acto” (computerized writing projected live), a practice we have developed at Casa Cruz de la Luna Theatre. Using the texts generated by the participants some of the exercises will take the form of individual poetry presentations or collective performative sketches.

Instruction will be conducted in English but participants can work in whatever language they choose.

Saturday April 16 and Sunday April 17: 1:00P.M.-5:00P.M.

Facilitated by Casa Cruz de la Luna Company members: Aravind E. Adyanthaya, Alejandra Maldonado and Christopher Cancel.

Requisites:

-Targeted for ages 15-18 years old

-Participants should be able to attend the full two sessions

-Wear clothes comfortable for movement. Bring pen or pencil and notebook.


This workshop is free, but space is limited. Register Today!

Meet and Greet – Johnny Colón

Loisaida Inc. presents:

The Johnny Colón School of Music @ Loisaida Inc. Center


Eventbrite - Johnny Colon School of Music at Loisaida


Music theory lessons for the younger set by the boogaloo music legend Johnny Colon. Divided into three groups ages; 8-10, 11-14 & 15-18. Bilingual friendly (Spanish, English)


Latin music legend and renown music teacher Johnny Colón revives the tradition of his famous uptown music school, now downtown at the Loisaida Center. An dynamic hands-on weekly series of ongoing music classes focused on Latin rhythms and sounds directly under the instruction of vocalist, multi-instrumenatlist, arranger and musical director Johnny Colón.

About Johnny Colón

Johnny Colón, was born in New York City to parents of Puerto Rican heritage. He is the director of the Johnny Colon Orchestra, founder of the legendary East Harlem Music School and widely recognized as a major and legendary contributor to the popular boogaloo sound of the 1960s. 

Colón, a versatile vocalist, multi-instrumenatlist, arranger and musical director, became one of Latin music’s leading impresarios at the forefront of the new “Latin Boogaloo” sound when he formed the first Johnny Colon Orchestra in the mid 1960’s. He first found success in the world of salsa with his 1966 debut album”Boogaloo Blues” in 1966, which became a classic, selling over 3,000,000 copies worldwide, and which continues to be an anthem for this period on Latin music history. Colón’s hit “Boogaloo Blues” came out during a time of transition in the Latin music scene of New York years before there was such a thing as “salsa,” when the mambo craze was over and Puerto Ricans were coming of age in the city and the “Nuyorican” culture was emerging. As many of their peers went off to fight in Vietnam, some of New York’s younger Puerto Ricans were losing interest in Latin music and beginning to identify more with R&B hits in English than with the music of their roots. Johnny recorded several other notable tunes over the years, releasing five albums over the period 1967-72.

In 1968, with public funding and much of his own money, Colón founded the East Harlem Music School and offered free lessons to the community. His impact as a music instructor for more than three decades may be even greater than the effect of his recordings. Students like the singer Tito Nieves, percussionists Jimmy Delgado and Robin Loeb, bass player Rubén Rodríguez, and singer Marc Anthony would all go on to become stars in salsa and contemporary Latin music. By the mid-1990s, Colón was struggling to secure funding to maintain the school open. In 2004, unable to keep a permanent space for his school, Colón was given the opportunity to bring his brand of music education to New York City public schools. Today, as well as teaching in schools around the city, Colón has begun giving music classes to patients at drug treatment centers. He’s found a new location for his school at The Loisaida Inc. Center.

– Meet and Greet on Saturday, March 19 at Loisaida Inc. 710 East Ninth Street, New York, NY 10009

Stay tuned!