The Loisaida Festival

A yearly celebration on Memorial Day Weekend


The largest community pride event in Manhattan’s most historic neighborhood.

The Loisaida Festival


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 Background

Since 1987 the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in the Manhattan neighborhood known as the Lower East Side, the East Village, or Loisaida. This event is the largest community pride festival in the neighborhood and grows annually in size, excitement, and impact. It is presented in the Avenue C commercial corridor-renamed Loisaida Avenue since 1989.

The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. Although it began as a community event to celebrate the culture, heritage and accomplishments of Loisaida’s Puerto Rican/Hispanic community, the event has created a multi-cultural spirit where people from all races and backgrounds descend from all parts on the city into this historic and eclectic neighborhood.

The Loisaida Festival has also created a platform for Loisaida’s Latino and, now growing, non-Latino neighborhood residents and families that come together on the day of the event to share and celebrate the Memorial Day Holiday as well as their social and cultural differences. The program includes musical concerts, dance performances, folkloric musical presentations, and arts and crafts exhibitions that showcase the work of artisans that represent diverse ethnic groups and nationalities. It also serves as a vehicle to disseminate critical community information distributed by employees and volunteers of many local and city-wide health and human services organizations.

The Loisaida Festival is sponsored by Loisaida Inc., the oldest Puerto Rican non-for-profit organization in the neighborhood. Loisaida, Inc. was founded in 1979 to address the problem of social and economic disenfranchisement of poor, low income and working class residents of the Lower East Side. Over the years, Loisaida has provided comprehensive education, training and employment opportunities that have targeted young adults. It has also worked with local businesses in neighborhood economic development activities as a means to promote entrepreneurship and help create jobs for local residents.

The festival weekend attracts over 15,000 participants every year. This year, Loisaida, Inc. is poised to generate even more excitement and traffic to Avenue C with the opening of its new Community Center on 9th Street, which will happen this spring. The festival will become an even more significant Loisaida community event and venue as a signature citywide and tourist destination.

Event Objectives

1. Contribute to the preservation and promotion of the Latin American culture of the Lower East Side neighborhood.
Enhance, promote and support the artistic-cultural expressions of the Latino and other artists that reside in this community and/or working in the Lower East Side.

2. Provide culturally-relevant, first-class entertainment and educational opportunities for the entire family, neighborhood residents and visitors.

3. In the tradition of this historic New York City neighborhood, known as the “America’s Gateway”, expose non-Latino community residents and visitors to the rich and diverse Latin culture as expressed thorough its music, arts, cuisine and folklore, and promote multi-ethnic understanding and harmony.

4. Provide a platform to disseminate educational, health-specific information and public interest information to community residents, and special needs populations.

5. Remember and recognize Puerto Ricans/Latinos who, through their advocacy and leadership, helped establish and strengthen local institutions, and worked to help improve the economic, educational and social conditions of the Latino community of the Lower East Side.

Press

Click here for last year’s print and online media articles.

Below is the list of more Press. Simply click on the name of the press partner to be taken to the link.

Ariana’s List – Bedford and Bowery – City Lore – CityGuide NY – DNA – East Village Breaking News – El Diario – EV Grieve – Flor de Toloache – Food and Heels – La Plaza Cultural – La Respuesta Media – Latin Post – Latino Rebels – LatinTrends – Loisaida Festival History Month – Luis Chalusian Salsa Magazine – Manero – Mommy Poppins – Nonsense NYC – NY Albor – NY Metro Parent – NYC Free Concerts – NYT – PRIDA – Real Estate News NYC – Remezcla – Slum Goddess – Social Eyes NYC – Sofrito for your Soul – Sofrito Magazine – The Lo Down – The Villager – Time Out New York – Times Square Chronicles – Tracy’s New York Life – Eating In Translation – Remezcla – La Respuest Media – El Diario – Sofrito Magazine – NYT – DNAInfo – EV Grieve


Loisaida Festival’s past Poster Illustrations:

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